The Wall Street Journal

The Wall Street Journal — Sir Lewis Hamilton Cover Film

Production by Eli Perdew of JE Films

• Client: The Wall Street Journal (WSJ Magazine)

• Project: Cover Story & Feature Campaign Film — Building a Legacy

• Featured Talent: Sir Lewis Hamilton (7-Time Formula 1 World Champion)

• Location: Shot on location in New York, NY

• Featured Press: The Wall Street Journal, People Magazine

• Production Footprint: High-profile celebrity talent management, luxury editorial cinematography, striking portrait lighting, and full-suite post-production.

About the Project

Eli Perdew of JE Films stepped on location in New York City to produce the official cover campaign film for The Wall Street Journal, profiling global sports icon and 7-time Formula 1 World Champion, Sir Lewis Hamilton. The cinematic piece captures an intimate, high-stakes conversation with Hamilton as he reflects on his unparalleled racing legacy and outlines his boundary-pushing plans to revolutionize the culture, diversity, and future of motorsport.

As an elite studio executing fashion photo & video production work based in VA, JE Films seamlessly commands the technical and creative demands of tier-one metropolitan campaigns, delivering commanding visual stories that capture the attention of global networks including the Wall Street Journal and People Magazine.

Credits ◿

Talent / Lewis Hamilton

 LH team: The Lede Company

WSJ Creative Director / Magnus Berger

WSJ Executive Photo Director / Jennifer Pastore

WSJ Senior Photo Editor / Dana Kien

WSJ Senior Marketing Editor / Alexander Fisher

WSJ Fashion Assistant / Kevin Kuynh

WSJ Fashion Assistant / Nathan Simpson

WSJ Fashion Assistant / Jessica Gibbs

 Stylist / Law Roach

Stylist Assistant / Danielle Creacy

 Photographer / Cass Bird

Lighting Director / Clay Howard Smith

DIT / Anthony Miller

Lighting Assistant / Daniel Van der Deen

Lighting Assistant / Jayson Jordan

 Grooming / Jillian Halouska

Hairstylist / Lisa Torres

Prop Stylist / Peter Klein

Prop Assistant / Keisuke Asano

Prop Assistant / Nik Kozmin

 Production Company / Boom Productions

Executive Producer / Roger Inniss

Producer / Eli Perdew

Executive Assistant / Carolina Perez

PA / Daniel Arroya

PA / Saul Rodriguez