shiseido syncho skin complexion

Client / Shiseido
Project Type / Social Media
Role / DP

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Shiseido — Synchro Skin Complexion Campaign

Video Production by JE Films

Client: Shiseido Cosmetics
Campaign: Synchro Skin Collection Global Rollout
Locations: Milk Studios (New York, NY) & Milk Studios (Los Angeles, CA)
Featured Talent: Pony, Halima Aden, & Esther McGregor
Production Footprint: high-end beauty cinematography, and master-level complexion lighting.

About the Project

JE Films spearheaded the bicoastal commercial video production for Shiseido’s landmark Synchro Skin complexion campaign. Activated across the iconic spaces of Milk Studios in both New York City and Los Angeles, the project put the luxury beauty brand’s revolutionary, responsive makeup line on full display. The campaign featured a powerhouse trio of global cultural trailblazers: international beauty phenomenon Pony, historic supermodel Halima Aden, and editorial muse Esther McGregor.

Executing a multi-city studio campaign of this magnitude demanded flawless logistical choreography, premium technical integration, and a sophisticated approach to beauty lighting that seamlessly captured a diverse range of skin tones and textures. As a premier commercial video production company rooted in VA, JE Films bridges the gap between regional accessibility and tier-one metropolitan execution, delivering the elite creative direction required by the world’s most prestigious luxury houses.