WE’RE ON OUR WAY

Client / Foster Fuels
Project Type / Superbowl TV Ad
Role / Full Production

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Foster Fuels — 100-Year Anniversary Super Bowl Commercial

Commercial Video Production Company | Central VA

Client: Foster Fuels
Campaign Title: "We’re On Our Way"
Placement: Super Bowl Regional Broadcast
Location: Shot on location across Central Virginia
Production Footprint: Creative development, period-accurate art direction, multi-era styling, and end-to-end physical production.

About the Project

To honor a century of legacy for Foster Fuels' historic milestone, JE Films produced and directed the regional Super Bowl commercial, "We’re On Our Way." The film is a cinematic journey through time, meticulously recreating the distinct visual textures, lighting styles, and human landscapes of the 1920s, 1950s, 1980s, and the modern day.

Spanning a hundred years of history required comprehensive multi-location logistics, precise art direction, and an immersive narrative approach. As a full-service video production company in VA, our team activated across the diverse geography of Central VA to execute this large-scale project—blending historical authenticity with premium, art-forward cinematography to honor a deeply rooted community legacy.